Marshall Gerstein Attorneys to Speak at 2015 Trademark & Copyright Strategy Summit – Chicago

October 15, 2015
Chicago, IL

Marshall, Gerstein & Borun LLP attorneys will speak at the 2015 Trademark & Copyright Strategy Summit, to be held on Thursday, October 15, 2015 at the Crowne Plaza Chicago Metro Downtown in Chicago, IL. IP Litigation partner Julianne M. Hartzell will be a member of the 8:30 a.m. panel titled, "Preparing for Litigation & Trial," with Daniel Shulman of Reynolds Group Holdings Ltd. The panel will explore:

  • Deciding on your end game first
  • When does it make sense to litigate
  • Considering alternative venues:
    • ITC
    • UDRP
  • Your litigation preparation plan
  • Developing a strong story for trial
  • Post settlement & trial strategy

Partners Marsha K. Hoover, Gregory J. Chinlund and special counsel James E. Griffith will conduct an "invitation only" lunch and learn for operating companies titled "Bull or Bully: His Airness and IP Rights and Wrongs." Details are as follows:

Michael Jordan’s recent slam dunk in his case against Dominick’s highlights how content that seems benign can result in liability and significant economic loss. Where does public sympathy lie? The session will explore the difficulty of avoiding conflict in a culture where technology requires creative and instantaneous messaging and the line between personal communication and advertising has all but disappeared. In this context, landing on the side of diligent brand protection rather than trademark bullying can mean the difference between dignified success and a public relations disaster.

The 2015 Trademark & Copyright Strategy Summit – Chicago will cover many facets of trademarks and copyrights, including social media and web; brands, logos and tag lines; anti-piracy and content protection; gTLD; trademark policing and enforcement; and anti-counterfeiting strategies. For more information, click here.