“How Product Brands Navigate Today’s Dupe Economy with Tiffany Gehrke and Alexa Spitz”

As “dupe culture” continues to reshape consumer markets and brand loyalty, Marshall Gerstein attorneys Tiffany Gehrke and Alexa Spitz joined the Emerging Litigation Podcast to discuss the growing legal and business challenges surrounding lookalike consumer products and trademark enforcement in the age of social media.

During the conversation with host Tom Hagy, Tiffany and Alexa explored how online marketplaces, influencer culture, and shifting consumer behavior are reshaping how brands approach intellectual property protection. They discussed the increasingly blurred lines between inspiration, imitation, and infringement, as well as the reputational and commercial risks companies face as copycat products gain mainstream visibility.

The episode also examines practical considerations for companies navigating enforcement decisions in an environment where “dupes” are often openly promoted online. Tiffany and Alexa shared insights on balancing brand protection efforts with evolving public perception and consumer expectations.

Listen to the episode on the Emerging Litigation Podcast or wherever you catch your favorite podcasts.