“Eyes Wide Open”September/October 2020 Issue
In an article published in Loss Prevention Magazine’s September/October issue, Partner Ryan Phelan and Associate Adil Kolovic were quoted discussing the use of facial recognition technology (FRT) in the retail space, including its adoption, technology, regulation and deployment.
While the adoption of FRT is happening all over and the technology is full of potential, it still has room to grow as far as retailing is concerned. Kolovic acknowledges the risks associated with implementing FRT but thinks they will, in time, be overcome. “It seems that it is only a matter of time before the technology is more widespread,” he said. From unlocking a phone to event security, FRT applications are already multiplying, and the prospects of a future payday “is why some of the biggest names in tech are building patent portfolios in FRT.”
To avoid any potential pitfalls, know the law. So that a retailer doesn’t run afoul in obtaining or using sensitive data, “It is absolutely critical to understand data privacy laws and regulations of the jurisdiction that the retailer operates in or plans to operate in,” Phelan advised.
The article concludes, “Face recognition may not be the right technology right now for many retailers, but there is no retreating from it as the force behind it is stronger than ever.”