“Unlocking IP Value: Licensing, Litigation, Monetization Models, and Building a Monetization-Ready IP Function”

In an article published by the Association of Corporate Counsel’s ACC Docket, Marshall Gerstein Partner and patent attorney Ryan Phelan joins Mark Campagna, a seasoned in-house attorney with more than 20 years of experience, to discuss intellectual property’s role as a strategic lever for growth, competitive advantage, and financial performance. Mark and Ryan explore five critical dimensions of IP strategy and encourage in-house legal teams to treat IP as a dynamic business tool. 

“Intellectual property is no longer just a legal asset – it’s a business imperative,” Mark and Ryan write. “By leveraging licensing for growth, enforcing rights with purpose, exploring creative monetization models, and building a cross-functional IP function, companies can transform their intangible assets into tangible results. The future belongs to those who treat IP not as a cost center, but as a catalyst.”

Read Mark and Ryan’s five tools for IP monetization in the ACC Docket here.