“When Consumer Protection, Unfair Trade Practices, and AI Collide”

July 18, 2024
Life Science Leader

In a July 18, 2024, article published by Life Science Leader, Marshall Gerstein Partner Noah K. Tilton provides insight on the EU Artificial Intelligence Act and AI regulation by U.S. states and their impact on life sciences companies.

Noah’s column is particularly timely as the EU AI Act was published in the Official Journal of the EU on July 12 (available here), starting a 20-day countdown for going into force on August 1.

Noah writes, “With the EU and several U.S. states advancing respective AI legislative frameworks, the potential for these laws to reshape the landscape of innovation and market competition is significant. While these policies aim to strike a delicate balance — fostering technological advancements while safeguarding consumers and ensuring fair market practices — there are implications for leaders in the life sciences sector.”

The article details the frameworks of EU and stateside AI policies and provides practical realities and best practices for the life sciences sector.

You can read Noah’s article in Life Science Leader here.

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