Client Successes | Artificial Intelligence | Marshall, Gerstein & Borun LLP

Client Successes

Patent Granted for Digital Advertising Artificial Intelligence and Machine Learning Technology

Marshall, Gerstein & Borun LLP guided Fetch, a rewards-based application for CPG, retail, and restaurant customers, in obtaining their first patent that helps advertisers optimize their campaigns in real time by leveraging artificial intelligence and machine learning. Partner Matthew Carey has counseled Fetch since 2022 along with Associate Stephen Kudla and Senior Patent Prosecution Paralegal Audrey Nagelberg.

Dive deeper into this news and Fetch’s patented technology.

Learn further about how Marshall Gerstein protects and enforces Artificial Intelligence and Machine Learning innovations.

Patent Strategy Behind a Breakout AI Company

In 2026, Netflix announced its acquisition of InterPositive, the filmmaking technology company founded by Ben Affleck that develops AI-powered tools built by and for filmmakers. InterPositive’s technology is designed to support filmmakers’ creative choices while bringing greater control and consistency to AI-enabled production workflows.

In the years leading up to the acquisition, Marshall, Gerstein & Borun LLP worked closely with InterPositive to develop an accelerated, strategic international patent portfolio covering its cutting-edge technology.

Netflix’s acquisition of InterPositive reflects the growing significance of AI-enabled creative technology and the increasing value of tools designed to serve artists and the filmmaking process.